Hazel's new single "Hollywood Hills" makes a splash in Norway and beyond


Norwegian recording artist Hazel drops her third single today, and Norway’s biggest blog 730.no picks it up under the banner “Top 9 Norwegian songs released today” and writes: “It’s been a while since we’ve heard a Norwegian, long, grandiose ballad about the Hollywood Hills, but Caroline “Hazel” Teigen is brave enough. Word on the street is - gulp - that the song may be used in ‘The Hills: New Beginnings’ with Adrian Patridge, Brody Jenner, Heidi Pratt and Spencer Pratt and the rest of those iconic creatures.”

If that’s not enough, “Hollywood Hills” is featured on Spotify Norway’s New Music Friday playlist!

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USA Media Rights CEO Erik Steigen in the news

The Norwegian newspaper Bergensavisen featured a cover story on Erik Steigen on January 18, 2019. The headline reads “Erik from Bergen is advisor to the stars / star advisor.”


Congrats to Dr. Chaii who picks up his first platinum plaque


Dr. Chaii picks up his UK platinum plaque for Sean Paul ft. Dua Lipa’s “No Lie” from Sermstyle right after a mighty meal in Sherman Oaks, CA. Congrats Chaii! Serm was the first to give Chaii a real shot in the biz. Big moment!

Gladius goes platinum with Demi Lovato

“You Don’t Do It For Me Anymore” is a song that has a deeply personal meaning for Gladius, and Demi Lovato’s version was one of the standouts on her latest album. ‘Tell Me you Love Me.’

Congrats to Gladius on this award!


Sermstyle collects three plaques at once

Congrats to Sermstyle who picked up three plaques last week: 

U.S. platinum for Demi Lovato’s latest album, which includes Sermstyle’s song “Cry Baby”

UK multi-platinum for Pitbull and Ke$ha’s hit single “Timber,” co-written and produced by Sermstyle  (1.4MM units sold in the UK)

UK multi-platinum for the single “No Lie” by Sean Paul ft. Dua Lipa (750,000 units sold)




Honua Music receives Demi Lovato platinum plaque

Congrats to Ron Moss and Axident on their platinum plaque as music publishers of “You Don’t Do It For Me Anymore” from Demi Lovato’s album ‘Tell Me You Love Me.’  



We welcome Hazel to our roster


We are excited to be working with Hazel! She’s the next big thing coming from Norway - great songwriter, singer, dancer - you name it. Big things to come! 

Apple Music gets behind African artists

Dr. Chaii (no. 3 from the left) and Bantu (far right)

Dr. Chaii (no. 3 from the left) and Bantu (far right)

From musicafrica.net

Apple Music and Platoon invited six unsigned artists in June 2018 for the weeklong Cape Town Creative Lab (CTCL) at Mothership Studios where they took part in recording sessions, photoshoots, video shoots, interviews and media training.

The artists were Shungudzo (Zimbabwe), Bantu (Zimbabwe), Dr Chaii (Zimbabwe), Dope Saint Jude (South Africa), Kaien Cruz (South Africa) and Sipho the Gift (South Africa).

“The objective of the lab was to provide artists with an opportunity to hone their skills, taking their musical vision to the next level, while giving them access to a global audience and an insight into what the music industry entails,” a press statement said.

“Each performer recorded a new single. These songs were produced in a world class recording facility and the artists were given access to the finest creative talent including photographers, video directors and stylists to create all of the marketing assets they would need to support their release.”

The CTCL featured daily mentoring sessions with leading music professionals including producer Nile Rodgers, songwriter John Ryan, Mr Eazi, Beats 1’s Kat Wong and Ebro Darden, the head of A&R at Atlantic Records UK, Alec Boateng, Warner Music global A&R vice-president Aton Ben-Horin, and the head of publicity at Columbia Records UK, Taponeswa Mavunga, among others.

Platoon Africa CEO Denzyl Feigelson said the creative lab was intended to give artists a platform to realise themselves and to kick-start their professional careers.

“The CTCL is one in a series of labs held around the world to uncover, discover and showcase talent within a region," he said. "We started with a long list of performers and narrowed it down to six fantastic artists. We have worked hard on finding the right teams to work with each of them. The week is part of a journey, it doesn’t stop here."

USA Media Rights’ clients Bantu and Dr. Chaii were two of the six artists chosen for this opportunity, and their singles emanating from CTCL were released earlier this fall; “Bongo” by Dr. Chaii and “Remedy” by Bantu.